Africa’s Fintech Fiesta: Dancing with Dollars, Dodging Dodos (and Maybe a Few Hippos)

Lemonade Payments
3 min readMar 6, 2024


Forget the Serengeti, forget the pyramids, the hottest thing on the African continent right now isn’t sunshine (although there’s plenty of that too), it’s fintech. That’s right, financial technology is taking the continent by storm, faster than a cheetah chasing a gazelle with a bad case of the hiccups (and trust me, that’s fast).

The Numbers Don’t Lie (Unless They’re Dodos, Which Are Extinct)

Here’s the deal: Africa’s mobile money market is projected to reach a whopping $767 billion by 2025. That’s more moolah than a pride of lions could count in a lifetime (and lions are pretty good at counting… zebras, that is).

But wait, there’s more! The number of fintech startups in Africa has tripled in the past five years, reaching a staggering 1,000+. I guess we should be counting Lemonade Payments there too. That’s more startups than grains of sand on a Kenyan beach (and Kenyan beaches have a LOT of sand).

And let’s not forget about investment. In 2022 alone, African fintech startups raked in a cool $2.1 billion in funding. That’s enough cash to buy every elephant in Africa a new pair of tusks (although ethically, we wouldn’t recommend that).

What’s Driving This Fintech Fiesta?

So, what’s behind this phenomenal growth? Well, buckle up, because it’s a wild ride:

  • Leapfrogging the Traditional: Unlike many developed countries, Africa isn’t burdened by legacy financial systems. This means they can jump right into the latest and greatest fintech solutions, skipping the whole “dial-up internet and fax machines” phase.
  • Mobile Mania: Africa boasts the highest mobile phone penetration rate in the world. This makes mobile money solutions like M-Pesa in Kenya the perfect way for people to access financial services, even in remote areas (because let’s face it, who carries a bank around in the savanna?).
  • Unbanked Opportunity: A large portion of the African population remains unbanked. This creates a massive opportunity for fintech companies to offer financial inclusion and empower individuals who have previously been excluded from traditional financial systems.

From Mobile Money to Microloans: The Fintech Fun Doesn’t Stop

But fintech in Africa isn’t just about sending money to your auntie so she can buy a new pot for her delicious githeri (although that’s definitely a perk). It’s also about:

  • Microloans: Helping small businesses and entrepreneurs get the funding they need to grow, even if they don’t have a fancy business plan or a pet unicorn as collateral.
  • Insurtech: Making insurance accessible and affordable, whether it’s protecting your phone from a rogue monkey or your crops from a surprise hailstorm (because even the weather can be unpredictable in Africa).
  • Savings and Investments: Helping people save for their future, whether it’s their kid’s education, a new motorbike, or finally getting that trip to see the gorillas in Rwanda (because who wouldn’t want to see those magnificent creatures?).

The Future of Fintech in Africa: Brighter Than a Diamond Mine at Night

The future of fintech in Africa is as bright as a sunrise over the Serengeti. With its young, tech-savvy population, growing economies, and increasing smartphone adoption, the potential for growth is limitless. And we couldn’t agree more, check out how Lemonade performed in just February of 2024.

So, if you’re looking for the next big thing in business, look no further than African fintech. It’s a market that’s vibrant, innovative, and full of opportunity. Just remember, when you’re navigating this exciting landscape, be prepared to dance with the dollars, dodge the dodos (figuratively, of course), and maybe even outrun a hippo or two (also figuratively, unless you’re Usain Bolt).